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Sales Line & Estimates

3 min read

DV Sales Line & Estimates Indicator #

  • The DV Sales Line plots a company’s sales (revenues) on its Weekly, or Monthly stock charts, giving users a clear picture of how a stock’s sales (revenues) compares to its price, either on a dollar or percentage basis. Estimates can be added or removed depending on your preference.
  • Deepvue’s Sales are on a GAAP accounting basis. (See GAAP vs. Non-GAAP explanation below)

DV Sales Line #

Image 56 1024x541

DV Sales Line with Estimates #

  • Just click the ‘Show Estimates’ box under Inputs, in the settings pop-up. (See below.)
Image 57 1024x539

DV Sales Line and Sales Settings #

  • Settings can be accessed by double clicking on the indicator, or its associated ‘settings’ icon.

Inputs #

  • To add ‘Estimates” click the ‘Show Estimates’ box under Inputs, in the settings pop-up.
Image 60 1024x541

Style #

Image 61 1024x541

GAAP vs. Non-GAAP #

GAAP (Generally Accepted Accounting Principles) and Non-GAAP (Non-GAAP) are two different accounting standards used by companies to report their financial performance. Here’s a breakdown of the key differences and their impact on earnings and sales:

  • GAAP:
    • GAAP refers to a set of standardized accounting principles, standards, and procedures that companies must adhere to when preparing financial statements. These principles are established by standard-setting bodies like the Financial Accounting Standards Board (FASB) in the United States.
    • GAAP aims to provide consistency, comparability, and transparency in financial reporting, ensuring that investors and stakeholders have accurate and reliable information about a company’s financial health.
    • GAAP-compliant financial statements follow specific rules and guidelines regarding revenue recognition, expense recognition, asset valuation, and financial statement presentation.
  • Non-GAAP:
    • Non-GAAP refers to financial measures that are presented in addition to, or instead of, the GAAP measures in a company’s financial statements. These measures are not necessarily standardized and can vary between companies.
    • Non-GAAP measures often exclude certain expenses, gains, or losses that a company deems to be non-recurring, non-operational, or non-cash in nature. They may also adjust for the impact of extraordinary events or one-time charges.
    • Companies may provide Non-GAAP measures to give investors a clearer picture of their operational performance, excluding factors that they believe distort the true underlying performance of the business.

Impact on Earnings and Sales: #

  1. Earnings:
    • Reporting under GAAP tends to result in lower reported earnings compared to Non-GAAP measures. This is because GAAP requires companies to adhere to strict rules for recognizing revenue and expenses, which may include recognizing certain costs that Non-GAAP measures exclude.
    • Non-GAAP earnings may be higher than GAAP earnings because they often exclude one-time expenses or non-operating items, providing a more favorable view of the company’s profitability from ongoing operations.
  2. Sales:
    • GAAP and Non-GAAP measures can also differ in terms of reported sales figures. While GAAP sales figures are based on strict revenue recognition criteria, Non-GAAP measures may adjust for factors such as deferred revenue or one-time sales events.
    • Non-GAAP sales figures may provide a clearer view of a company’s underlying revenue generation capabilities, especially when there are significant fluctuations due to non-recurring events or accounting adjustments.

In summary, while GAAP provides a standardized framework for financial reporting, Non-GAAP measures allow companies to present alternative views of their financial performance, potentially impacting reported earnings and sales figures. Investors should carefully consider the differences between these measures when analyzing a company’s financial statements.

Did this article help?
Updated on September 23, 2025
Key Moving AveragesNet New Highs/Lows
Table of Contents
  • DV Sales Line & Estimates Indicator
  • DV Sales Line
    • DV Sales Line with Estimates
  • DV Sales Line and Sales Settings
    • Inputs
    • Style
  • GAAP vs. Non-GAAP
  • Impact on Earnings and Sales:
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